In the 1900s, world economies started to focus on manufacturing. Factories, raw materials, mass production became dominant. In the 1980s, the world moved to a services economy. Many dominant companies in the manufacturing economy, like steel, coal, automobiles, and transportation, took a back seat as financial, legal, and IT services became dominant.
We are once again in transition. Since 2000, our economy has been shifting from an economy based on providing and managing services to one that offers experiences that matter to people. A new generation of dominant companies has emerged, like Apple, Tesla, Google, Facebook replacing the earlier dominant services companies.
The XLA Foundation course is a certified practitioner course that enables attendees to set up and plan an XLA project. It explains the history of XLAs and why they are essential building blocks for experience management. Attendees will learn to compose and propose an experience management project/program, and they will be familiarized with the Experience Optimization Framework and the scope of each program phase. Join us and take this first step to becoming a recognized authority in experience management!
Who Should Attend
This class is for everyone who wants to lead experience management projects.