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Session 505: CANCELLED: Hunt Zombies, Kill Your Darlings, and Prototype Like a Star

Thursday, April 11 at 11:30 AM

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Companies are always looking for innovative ways to serve their customers. But it's sometimes hard to tell the difference between ideas that look good on paper, and those that will be truly transformative in the real world. Rapid prototyping to test assumptions and understand impact, informed by instant end-user feedback, will quickly tell you if you should further develop an idea or pivot to a different concept.

In this thought-provoking session, attendees will hear real-world examples of the pivotal role of rapid prototyping in producing game-changing outcomes (and will explain why zombie hunting and "killing your darlings" are critical parts of the process). Attendees will learn the difference between technical prototyping and impact prototyping—and why results-driven innovation depends on impact prototyping that is fast, short, and hot. Walk away with a set of principles you can use to hypercharge your own customer innovation efforts.

Justin Muller

Innovation Architect and Head of Prototyping, Cisco CHILL

Justin Muller is an Innovation Architect and Head of Prototyping for Cisco CHILL, the innovation catalyst for Cisco's $12 billion Customer Experience team. He leads a team of prototyping engineers, experience designers, and innovation architects to help spark innovation in CHILL's Living Lab, which has produced two startups, seven patents, two joint proofs of concepts with startups, and more than 20 innovation initiatives with customers. Justin received his JD from the Santa Clara University School of Law and his MS in information systems from Santa Clara University's Leavey School of Business. When he's not innovating with customers, Justin spends every free second building impossible machines that Wallace and Gromit would be proud of, playing with his two-year-old son, and reading fantasy novels.