HDI Information Technology Conference 2019

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Closing General Session: The Fred Factor 2.0: New Ideas on How to Keep Delivering Extraordinary Results


Friday, April 12 at 11:30 AM

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The Fred Factor, Mark Sanborn's internationally best-selling book on customer service, has sold over 1.6 million copies. In Fred 2.0, Mark shares new stories, illustrations, and insights that you and your organization can use to create more customer loyalty, innovative products, services, and experiences, and to deliver the kind of profitable results that are so elusive to many.

Drawing from his work with top leaders and organizations, Mark will describe the why, what, and how of taking any job, product, or service up a notch. Learn how to replace money with imagination, build and keep better relationships, and rejuvenate purpose and passion to have more fun and greater success at work.

Mark Sanborn

President
Sanborn & Associates

Mark Sanborn is the president of Sanborn & Associates, Inc., an idea lab for leadership development. In addition to his experience leading at a local and national level, he has written or coauthored eight books and is the author of more than two dozen videos and audio training programs on leadership, change, teamwork, and customer service. Mark's book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary, is an international bestseller and was on The New York Times, Business Week, and The Wall Street Journal bestseller lists. He's a celebrated speaker who has presented over 2,400 speeches and seminars in every state and a dozen countries.