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Breakfast Briefing: The Future of Service is Cognitive

Wednesday, April 10 at 7:30 AM

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Service Management is being transformed by technologies like artificial intelligence (AI), machine learning (ML), chatbots, virtual agents and Internet of things (IoT). These technologies are driving dramatic changes to enterprises. Highly cognizant business leaders are jumping in headfirst and applying AI and ML to solve real business challenges in service management and beyond to get a competitive edge in the market.

Join for an in-depth discussion about these advances in technologies and what they mean to the future of Service Management. She will talk about how organizations are managing through these changes and how getting a head start on them can benefit the organization.

Lorna Russell

Senior Manager of Cognitive Product Management
BMC Software

Lorna Russell is Senior Manager of Cognitive Product Management for BMC Software's Helix portfolio. She has a passion for empowering the future of IT Service Management by leveraging best in class AI services like IBM Watson, Google and Microsoft. She has 10+ years experience managing multi-million dollar solutions as a product manager who is passionate about exceptional customer experience and buyer value.