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HDI Service & Support World
April 25-29, 2027
Caesars PalaceLas Vegas, NV
When AI Does the Talking, What Are Humans For?

For years, service desk success has been measured by how much it can reduce human interaction. Self-service, shift-left, automation and knowledge management are often summed up, somewhat dehumanizingly, as “call deflection,” which have all been used to make support more efficient.

The next step in this evolution is, of course, AI. AI is assuming responsibility for many of the routine interactions between consumers and IT. Password resets, status inquiries and service requests are increasingly being handled through automation, virtual agents and generative AI.

As these transactional service desk interactions disappear, a question emerges: Which conversations will still require a human?

The future of IT support will not be defined by the volume of human interactions, but by the value of interactions that remain.


Efficiency isn’t the same as value

Although we’ve spent decades trying to reduce service desk contacts, some of the most meaningful service experiences happen when consumers connect with a knowledgeable, empathetic person at a critical moment.

The real question isn't how quickly we can remove humans from the support experience. The real question is when human interaction creates value that technology cannot.

AI can certainly improve efficiency by reducing effort and accelerating response times. But good service management isn't solely about efficiency; it's about helping consumers achieve desired outcomes. Achieving outcomes often requires context, judgment, empathy and trust — qualities that remain deeply human.


AI gives answers, but humans deliver confidence and trust

The more organizations invest in AI, the more important human skills become. Not because AI fails, but because AI allows people to focus on the situations where empathy, judgment and critical thinking create the greatest value.

AI won't eliminate human-to-human support. It will increase its value.

AI handles:

  • Information: How do I do this?
  • Routine support: Help me install this software.
  • Transactions: Reset my password.

Humans provide:

  • Confidence: Help me understand what this means.
  • Judgment: What should we do next?
  • Trust: Can I rely on this solution?

As AI takes on routine interactions, human conversations shift toward helping people understand, decide and move forward with confidence – especially in complex, high-impact situations.


Why empathy and judgment become strategic

As AI assumes responsibility for transactional interactions, the human interactions that remain are increasingly relationship-based. In those moments, empathy, judgment and critical thinking become strategic capabilities, which are most valuable when work shifts from processing transactions to delivering outcomes.

If AI is solving the “typical,” the work that remains is ambiguous, emotionally charged, business-impacting or unusual. In these situations, empathy is not a “soft skill,” but a business skill.

Many service and support issues involve choices rather than answers. Questions like “Should we implement a workaround?”, “Should we accept the risk?” and “What is the best course of action in this situation?” require balancing of risk, urgency, cost and business impact. They require judgement.

Critical thinking allows people to move beyond symptoms and understand causes. The future service desk agent will spend less time answering questions, and more time asking the right questions.


The role of good service management

Good service management is what determines where AI should be used, where humans should be involved and how the two work together to create value. Without effective service management, organizations tend to treat AI adoption as a cost-cutting tool, which is a mistake. With effective service management, AI becomes a capability that helps consumers achieve outcomes.

As AI becomes more prevalent at the service desk, the need for good service management increases, keeping focus on value and outcomes, not just on efficiency.

Consumers use services because they need outcomes: being able to do their job, achieve a business objective or serve customers. They do not use services for the sake of resetting passwords, placing a service request or having a conversation with a chatbot.


Be the future-ready service desk agent

The future service desk agent will spend less time processing transactions and more time helping people achieve outcomes. To prepare for that role:

  • Learn how to work with AI, not against it: Leverage AI to find and recommend knowledge articles, summarize tickets and surface patterns. Learn how to create effective prompts and recognize when AI is wrong or incomplete.
  • Strengthen critical thinking skills: Practice asking better questions, challenging assumptions, using systems thinking and developing practical problem-solving techniques.
  • Learn the business of the business: Understanding how the organization creates value, its business priorities, key business processes, customer expectations and organizational risks is critical. The more a service desk agent understands business impact, the better their decisions become.
  • Become outstanding communicators: Analysts that can explain a complex situation simply and confidently creates differentiated value for the consumer.
  • Build empathy and emotional intelligence: AI can provide information, but people provide reassurance. When consumers are frustrated or anxious, empathy helps build trust.

The question isn't whether humans will still have a role in support.

The question is whether support organizations are preparing their people for the conversations that only humans can have. As AI takes on more of the consumer interactions with IT, the remaining human-to-human conversations may be fewer, but they will matter more than ever.


Related news

Bridging the Gap: 5 Tips for Cross-Functional Collaboration That Enables AI Transformation

Ask ten executives who owns AI at their company, and you’ll get ten different answers. IT says it’s not their call. Legal gets blamed for slowing everything down. HR figures it’s someone else’s department. Meanwhile, teams are buying tools nobody signed off on, duplicating work and hoping it all sorts itself out. Sound familiar?

Lisa Duerre spent the last year studying why that happens. As part of an applied research project for her leadership consulting collective, RLD Group, she studied where AI adoption breaks down inside organizations, and where it works. The findings from RLD Group’s research helped inform a collaboration on the CONVERSATIONS WORTH HAVING®: The Human Accelerator for Artificial Intelligence Quick Start Guide, which is available as a digital download.

Duerre views organizations through what she calls an I–WE–US leadership framework, defined like this:

  • I: individual judgment and accountability

  • WE: workflows and cross-functional coordination

  • US: governance, decision rights and organizational measures

“All three levels are contributing to the breakdown or the alignment, whether people realize it or not,” Duerre says. “AI is amplifying whatever’s already true in your system. The teams that were disconnected before AI showed up are more disconnected now. The ones that talked to each other are moving faster, together.”

If your company is ready to collaborate better with AI tools, Duerre shared the following tips. Take a look.

Form a cross-functional AI committee

Duerre’s background is in HR, and she says most HR leaders assume AI ownership belongs to IT. It doesn’t, at least not exclusively.

“Ownership needs to sit at the system level,” Duerre says. “Each function carries a piece of it, based on what they do, how well they understand that part of the business and how their work depends on everyone else’s. AI is flattening how we work. You can’t just keep it in your own business unit anymore. You have to look all around you.”

For starters, she suggests building a cross-functional AI committee instead of having one department make all the AI decisions. Legal, IT, cybersecurity and HR should be on the committee, Duerre says.

“If you have a C in front of your title, you should be on that committee,” Duerre says. “That’s how I look at it, because it’s a system-level solution.”

During these meetings, Duerre says you’ll find out that some departments are racing ahead with AI and others are holding back.

“Both sides need to name the trade-offs aloud,” Duerre says. “With teams moving too cautiously, you have to talk about the opportunity cost of falling behind. With teams sprinting ahead, you have to ask them what happens if they don’t bring everyone else along with them.”

Figure out how to use AI strategically

Most companies spent the past two years telling employees to use AI with anything, without much strategy behind it. Duerre says that’s starting to catch up with organizations as finance teams scrutinize the cost.

Her rule of thumb: if you can’t articulate the goal and how you’ll measure success, don’t roll it out yet.

“Teams that use AI well have a strategy behind it,” Duerre says. “They’ve kicked the tires on what they’re trying to solve it for. You need to ask yourself, ‘Which business outcome are we trying to improve, and what must be aligned for AI to create measurable value?’”

Here are a few examples of how to use AI strategically:

  • A company could select a workflow that regularly creates delays, redesign it with AI and test the new approach. Then, measure whether it improves time, cost, quality or capacity.

  • Use AI to support early sales outreach and qualification across markets and languages. AI can help a business reach and assess more potential opportunities, while people remain responsible for understanding the customer and building trust.

  • Flag patterns in customer complaints across multiple channels with AI, so leadership can see recurring problems before it shows up in satisfaction scores.

Check-in regularly during an AI rollout

Duerre recommends a minimum weekly check-in during any AI rollout, sometimes daily depending on complexity. But the format matters more than the frequency. Status updates don’t cut it.

“Ask, ‘What are we learning and what are we surprised by?’ That’s a question that helps you with your check-ins, versus, ‘It’s in three products now and we’ve tested six,’” Duerre says. “That doesn't help, because you’re having these meetings to figure out what’s working and why. If you ask more strategic questions, you can move even faster.”

Publish AI guardrails

Employees who don’t know what’s allowed with AI will either freeze or go around the system entirely, Duerre says. She recommends publishing clear, specific guardrails on what’s okay and what’s not. Come up with some real examples, and pair them with an intake process that doesn’t require writing a thesis to get an approval for using it.

"The approval path should be lightweight, not bureaucratic,” Duerre says. “Something like, ‘If you’re going to use AI, here’s the path. And if it needs approval, here’s three or four quick questions for you to answer.’”

Take employee anxiety about AI seriously

“AI is just a tool” is a phrase Duerre hears at nearly every conference she attends, but she doesn’t buy it.

“Saying it’s a tool is underselling what’s happening at companies right now,” Duerre says. “AI is changing how we work. It’s changing how we lead teams.”

Duerre wants leaders to remember that a lot of employees are fearful of AI. Pew Research Center found 52% of U.S. workers are worried about the future impact of AI in the workplace.

Employees who feel AI is being “done to them,” instead of built alongside them are especially anxious, she says.

“Leaders need to recognize that anxiety is contagious,” Duerre says. “As a leader, this is your opportunity to show up as the safe, steady person who is showing what you’re learning with AI. And don’t be afraid to show how you’ve failed using AI, too.”

Duerre asks every executive she works with: “Who am I with AI?” and encourages them to pass this mindset question along to their employees, too.

“AI is now your teammate,” Duerre says. “Phrasing it as, ‘who am I with AI?’ is different than, ‘what’s going to happen to me with AI?’ You really want your team to feel empowered with AI and show them how it can help accelerate their career.”

Put these ideas into action

Rewiring your organization for AI requires more than the right tools. It takes shared language, practical frameworks, and a willingness to keep learning. Here are a few resources to help you take the next step.

  • Enterprise AI Playbook: Practical frameworks and executive discussion questions to help IT, HR, and business leaders align around AI that delivers measurable value.

  • Work-First AI Use Case Assessment: Identify the workflows where AI can have the greatest impact before you invest in new tools.

  • The REWIRED Brief: Get weekly insights, real-world case studies, and practical advice on leading AI transformation.

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