We did it! We survived FIFA in Dallas! This summer, I provided technical support for first responders and others during FIFA’s World Cup events. Based out of Dallas, we saw months of planning, learning new processes and procedures, installing new devices and learning new software. Think about this: every member of our team had an impact on a world class event!
Whether we were ensuring that credit card machines worked, printers printed or drones flew, for about 90 very focused days, every ticket mattered. In customer service, whether you realize it or not, your work always matters. What a great feeling to know how our work made a difference. But more important, our World Cup experience made an impact on us.
In the summer of 2026, people from around the world came together to remind us just how good it is here. Working in Technical Support alongside people who provide extreme Customer Support was equally stressful and rewarding. But we were prepared and we delivered.
The World Cup isn’t remembered because someone kicked a ball. It’s remembered because thousands of people, most of whom you’ll never see on television, worked together to create an experience worth remembering. Similarly, our customers may never know our names. But they’ll remember how we made them feel when they needed help. That’s our championship.
Here are my top 10 takeaways for creating an amazing experience:
- Every person influences the experience. How cool that the entire world focused on us and reminded us how cool we are! The fans who attended likely won’t remember the individuals. But they will remember how we made them feel.
- Championships are won long before game day. For the athletes, this represents a lifetime of hard work. For the fans, it’s a once in a lifetime experience. For the technical support staff, it’s the well-practiced skills combined with the willingness to help.
- Everyone eventually wears the same jersey. Sure, we are all on our individual teams. But at the end of the day, we are One Team focused on one prize. In this case, it was the World Cup. We experienced thousands of volunteers providing service to the World Cup. They may never touch a ball, but they made a difference by showing up.
- Great leaders (coaches, referees, managers) remove friction. Success sometimes looks boring. But not to the people who were on the receiving end of our support.
- Standards create freedom. Every stadium looked different. Every team wore different colors. But they all followed the same rules. Standards (in our case, SOPs or KBs) set the foundation. And that sets us up to solve bigger problems.
- Talent matters. But Teamwork matters more.
- The fan (in our case, the customer) is the mission. The goals count, but in reality, the fans are committing their time and money because of their experience.
- Pressure is relieved by preparation. Our setups were flawless because we have done it before. Our response to a P2 was invaluable and relied upon because our relationships are solid. We know our stuff and we practice it daily. When it was time for a world class event, our job was simple: execute.
- Leadership is not a title. Every member of our team is called on as an expert, as someone reliable, as prepared. The World Cup volunteers had never done this, either. Their training focused on service, accessibility, safety and communication. Sound familiar?
- Don’t stop. If something didn’t work, the World Cup staff could not wait until after the event to fix it. They review, adjust and fix at the moment. It almost sounds like they have studied ITIL. Or Agile. Or KCS. The concept of “Start where you are” resonated during the World Cup support.
In the end, FIFA reminded us that world-class customer service is not defined by a single moment, a single call or a single ticket. It is built on preparation, teamwork, standards, leadership and the daily choice to show up ready to serve.
We are often in the background and unseen. But our impact is there. It is in every smooth connection, every resolved ticket and the moments where an end user doesn’t know where to turn, so they kick the ball to us. As we celebrate National Customer Week, we plan to carry the championship mindset forward. It’s not just for the big events, it’s for every interaction, every day.