Hand Over the Logs and No One Gets Hurt

Friday, August 7 at 10:15 AM

Internet privacy is more important now than it's ever been. In 2017 the Department of Justice approached DreamHost, an online service provider, with a problematic subpoena for customer data. When the request was refused, an avalanche of international media attention followed, bringing the issue of internet user privacy to the global stage.

In this case study you'll learn how one company used its core values to turn a public dispute over website logs with the DOJ into a wildly successful global campaign for internet privacy; one that united the PR, marketing, and technical support functions of the organization in a rapid-fire crash course in reputation management.

Brett Dunst

VP, Corporate Communications

DreamHost

Brett Dunst is VP of Corporate Communications at DreamHost, a web hosting and managed WordPress service provider. A passionate communications strategist and fierce brand advocate, Brett believes that you shouldn't keep your culture to yourself. The best, most effective organizations use their culture to form the basis of a brand voice and tone that is truly authentic. A brand marketing and public relations professional, Brett can often be found speaking at marketing conferences, consulting for small businesses to understand and surface their brand's strengths, and being quoted in outlets including VentureBeat, Fast Company, and NPR.