HDI Information Technology Conference 2019

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Keynote: Relentless Adaptation: Best Practices for Today's Digital Economy


Wednesday, April 10 at 4:15 PM

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We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for "innovation," you'll see that they're actually masters of "adaptation" — of knowing when to adjust, when to speed up, and when to capitalize. This big picture talk sheds light on how to adapt, and how to win, in our fast-forward economy.

Amber Mac

Keynote

Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s and has since been at the forefront of reporting on and participating in digital innovation. "With few equals," writes YouTube co-founder Steve Chen, "Mac continues to demonstrate a keen insight towards the continually evolving fabric of the social web."

As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader. Amber is a regular business host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio. She was recently hired to serve as an entrepreneur advisor on a new reality pilot called Dream Funded: Let the Crowd Decide, created by Mark Burnett.